Fire

Author: Dan Ward
Publisher: Harper Collins
ISBN: 0062301918
Size: 63.93 MB
Format: PDF, Docs
View: 5474
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But this is not just a book about how to win. With unflinching candor, Ward shows how the F.I.R.E. method, even when followed wisely and well, can result in a flop.

Fire

Author: Dan Ward
Publisher: HarperBusiness
ISBN: 9780062301901
Size: 40.90 MB
Format: PDF, Kindle
View: 3355
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But this is not just a book about how to win. With unflinching candor, Ward shows how the F.I.R.E. method, even when followed wisely and well, can result in a flop.

The Simplicity Cycle

Author: Dan Ward
Publisher: HarperCollins
ISBN: 0062301985
Size: 10.52 MB
Format: PDF
View: 1198
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While complexity is often necessary in the development process, unnecessary complexity adds complications. The Simplicity Cycle provides the secret to striking the proper balance.

Nimble Focused Feisty

Author: Sara Roberts
Publisher: BenBella Books
ISBN: 1942952147
Size: 46.73 MB
Format: PDF, Docs
View: 1622
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In Nimble, Focused, Feisty, Roberts provides not only a look into what these organizations are doing differently but also a blueprint and framework so your company can create a cultural strategy to thrive in the new era.

The Real Toy Story

Author: Eric Clark
Publisher: Random House
ISBN: 1446422801
Size: 24.19 MB
Format: PDF, ePub, Docs
View: 4815
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In The Real Toy Story, investigative journalist Eric Clark exposes the startling truths behind Britain's favourite toys.

The Power Of Co Creation

Author: Venkat Ramaswamy
Publisher: Simon and Schuster
ISBN: 9781439181065
Size: 19.65 MB
Format: PDF, ePub, Mobi
View: 3359
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Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, ...

Brand Portfolio Strategy

Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 9781439188835
Size: 63.13 MB
Format: PDF, ePub
View: 2269
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In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy ...

The Next 100 Years

Author: George Friedman
Publisher: Allison & Busby
ISBN: 0749008024
Size: 31.46 MB
Format: PDF, Kindle
View: 4740
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In The Next 100 Years, George Friedman, author of the huge bestseller America's Secret War offers a lucid, highly readable forecast of the changes we can expect around the world during the 21st century.

United We Brand

Author: Mike Moser
Publisher: Harvard Business Press
ISBN: 9781422163573
Size: 77.40 MB
Format: PDF
View: 747
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The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up.

Rubies In The Orchard

Author: Lynda Resnick
Publisher: Crown Business
ISBN: 0385529422
Size: 23.20 MB
Format: PDF, ePub, Mobi
View: 1721
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Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power. From the Hardcover edition.