Author: Charlene Li
Publisher: Harvard Business Press
ISBN: 1422161986
Size: 52.58 MB
Format: PDF
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Description of the phenomenon groundswell, a social trend in which people use technologies to get things they need from each other instead of from companies, and how to turn the force of customers connecting to the advantage of companies.

Customer Centric Marketing

Author: Neil Richardson
Publisher: Kogan Page Publishers
ISBN: 0749472103
Size: 34.96 MB
Format: PDF, Kindle
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... Journal of Service Management, 24(4), pp 356–81 AMA (2013)
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Oxford University Press, Oxford Bernoff, J and Li, C (2011) Groundswell,
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technologies, Harvard Business ...